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By Connie April 16, 200710:26 pm
I mentioned in this post that Google had acquired DoubleClick. It seems that the purchase is not going smoothly. At least not from this article.
SAN FRANCISCO (MarketWatch)—Google’s major Internet and media rivals hope to encourage antitrust regulators to close scrutinize Google Inc.’s planned purchase of Internet ad-services firm DoubleClick Inc., according to a media report Sunday.
At issue, said executives at the companies critical of the deal, is that Google already controls the lion’s share of the market for Internet-search advertising and related contextual ads; according to the report.
It appears that companies like MS (who wanted to buy DoubleClick) are not going to take this acquisition lightly.
Other Blogs discussing this:
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