SAN FRANCISCO (MarketWatch) -- Google's major Internet and media rivals hope to encourage antitrust regulators to close scrutinize Google Inc.'s planned purchase of Internet ad-services firm DoubleClick Inc., according to a media report Sunday.
At issue, said executives at the companies critical of the deal, is that Google already controls the lion's share of the market for Internet-search advertising and related contextual ads; according to the report.
It appears that companies like MS (who wanted to buy DoubleClick) are not going to take this acquisition lightly.
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