You’ve probably heard quite a bit about “social networking” lately. But what is it? Through sites such as Facebook, MySpace, and Twitter, you can network with others who are in your field, as well as business contacts, customers, and potential customers.
When the Internet became popular, people checked to see if a business had a website. If they didn’t, that customer may very well have gone to a competitor who did have a website. These days, customers—current and potential—are looking to see if a business has a Facebook page, or a Twitter page (we do!). It’s free and easy to set up an account with these sites, and once you do, you’ll have the ability to connect with people in a whole new way.
Through Twitter, you can easily give quick updates about company news, sales, and promotions. You can even give a link to a new blog post, or promotion, which in turn could mean increased sales. With Facebook, you can draw in customers and potential clients in a non-invasive, laid-back environment. Sure, you have a product to sell, but through Facebook and Twitter accounts, you can give that extra level of service without the “in your face” tactics that many businesses use.
The opportunities are endless with Twitter and Facebook. You can keep your customers up-to-date through Twitter (or Facebook, for that matter), which will increase customer confidence, as they will be able to see that you’re quickly resolving the problem, and that you care enough about your customers to provide updates.
While it’s understandable that some may be hesitant to embrace social networking, it’s clearly taking the Internet by storm, and those businesses who don’t embrace it may find themselves left in the dust, as customers flock to customers who keep up with the times.
Don’t let your business be left in the dust. Let your business flourish, and gain even more customers by not only creating accounts with social networking sites, but actually taking full advantage of it by interacting with customers, and constantly keeping your content fresh and updated. Update your Twitter page daily, even if it’s only just once. Respond quickly to direct messages, and comments. Respond quickly, too, on Facebook, MySpace, and any other social networking sites you may join. By doing this, you’ll impress your customers, and enjoy one added bonus: word of mouth, which is part of the wonders of networking.